Amy Michelle

We were laughing and talking over dinner one night, about things women do. Balancing family, friends, career, and staying sane through it all. Somehow the conversation shifted to baby bags. Michelle's was a glimpse into her life - diapers, bottles, cell phone, day planner, crumpled receipts, everything stuffed inside. So there we were, Amy, a product marketing pro, and Michelle, a working mom, talking baby bags. What worked, what didn't. How they either looked good or functioned well. There had to be something better...something stylish yet practical. Moments later, we were scribbling on a cocktail napkin, designing what would be our first of many bags. It's amazing what started out as a conversation. It's amazing what women can do.